Archive for the “Book Review” category

Entrepreneurship 101: How to Turn Your Idea into a Money Machine

by anil on December 2, 2007

Title: Entrepreneurship 101: How to Turn Your Idea into a Money Machine Author: Michael E. Gordon Publisher: Wiley ISBN: 0470047127 Refreshing basics is a good idea–in any domain. However experienced you are. I found “Entrepreneurship 101: How to Turn Your (…)

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Crossing the Chasm

by anil on December 28, 2006

Title: Crossing the Chasm Author: Geoffrey A. Moore Publisher: HarperBusiness Essentials ISBN: 0-06-051712-3 If you are in the business of marketing/selling disruptive products to mainstream customers? This book is for you. When Apple introduced iPod in the market how long (…)

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