Archive for the “Book Review” category
Entrepreneurship 101: How to Turn Your Idea into a Money Machine
by anil on December 2, 2007
Title: Entrepreneurship 101: How to Turn Your Idea into a Money Machine Author: Michael E. Gordon Publisher: Wiley ISBN: 0470047127 Refreshing basics is a good idea–in any domain. However experienced you are. I found “Entrepreneurship 101: How to Turn Your (…)
Crossing the Chasm
by anil on December 28, 2006
Title: Crossing the Chasm Author: Geoffrey A. Moore Publisher: HarperBusiness Essentials ISBN: 0-06-051712-3 If you are in the business of marketing/selling disruptive products to mainstream customers? This book is for you. When Apple introduced iPod in the market how long (…)