Comments on: Crossing the Chasm http://anil.org.in/2006/12/28/crossing-the-chasm/ Stuff I run across. Fri, 06 Apr 2012 16:29:02 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: anil http://anil.org.in/2006/12/28/crossing-the-chasm/comment-page-1/#comment-8 anil Fri, 29 Dec 2006 12:18:53 +0000 http://anil.org.in/2006/12/28/crossing-the-chasm/#comment-8 The concept of Customized Product is different from the Whole Product concept. What you have mentioned here is customization but the Whole Product concept is all about augmentation. That means the original product is not modified but certain additions are made to it to make it more useful to the end-customer. You might have noticed that home buyers of PCs prefer to buy them from gray market for a reason besides the price advantage: they get a PC loaded with all kinds of (pirated) software packages they want. Here, by loading all the software packages, the vendor makes the PC more useful. Or he makes the PC ready to meet the expectations of the buyer. This is the concept of Whole Product. Main stream players often refuse to provide Whole Product alleging feasibility. Here is the role of "System Integrators" who work across vendors in providing a "total solution" (read Whole Product) to the end customer. The concept of Customized Product is different from the Whole Product concept. What you have mentioned here is customization but the Whole Product concept is all about augmentation. That means the original product is not modified but certain additions are made to it to make it more useful to the end-customer.

You might have noticed that home buyers of PCs prefer to buy them from gray market for a reason besides the price advantage: they get a PC loaded with all kinds of (pirated) software packages they want. Here, by loading all the software packages, the vendor makes the PC more useful. Or he makes the PC ready to meet the expectations of the buyer. This is the concept of Whole Product.

Main stream players often refuse to provide Whole Product alleging feasibility. Here is the role of “System Integrators” who work across vendors in providing a “total solution” (read Whole Product) to the end customer.

]]> By: BT http://anil.org.in/2006/12/28/crossing-the-chasm/comment-page-1/#comment-6 BT Fri, 29 Dec 2006 07:18:17 +0000 http://anil.org.in/2006/12/28/crossing-the-chasm/#comment-6 "He introduces the concept of “Whole Product”. What we generally supply is a generic product which cannot fulfill the requirements of customers. They either need to have their team to work on it to make it a Whole Product or the supplier has to do that job. There is a strategic advantage with your product if you can provide it in a Whole Product form. " I haven't read the book.....I think nearly all customers feel that 99.99% of existing products need something additional to make the customer really "satisfied". - Companies look at a mass market segments to push their products. In this scenario. i feel it becomes difficult to really achieve success with a "Whole product" concept as i understand. Its like trying to satisfy all your mass market customers fully! - Maybe like Utopia. Another aspect of humans is we are never satisfied.Probably "Whole Product " idea will remain a concept or the supplier will have to customize for all and still make a profit. Off the shelf products may stand a chance. “He introduces the concept of “Whole Product”. What we generally supply is a generic product which cannot fulfill the requirements of customers. They either need to have their team to work on it to make it a Whole Product or the supplier has to do that job. There is a strategic advantage with your product if you can provide it in a Whole Product form. ”

I haven’t read the book…..I think nearly all customers feel that 99.99% of existing products need something additional to make the customer really “satisfied”. – Companies look at a mass market segments to push their products. In this scenario. i feel it becomes difficult to really achieve success with a “Whole product” concept as i understand. Its like trying to satisfy all your mass market customers fully! – Maybe like Utopia. Another aspect of humans is we are never satisfied.Probably “Whole Product ” idea will remain a concept or the supplier will have to customize for all and still make a profit. Off the shelf products may stand a chance.

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